I think this is a sad day. A sad day indeed. Todd Davis, CEO of Lifelock (his social security #457-55-5462). Todd Davis has promoted his company by advertising his social security number on the web, radio, tv and billboard signs.
My name is Todd Davis
My social security number is 457-55-5462I’m Todd Davis, CEO of LifeLock, and yes, that’s my real social security number*. Identity theft is one of the fastest growing crimes in America, victimizing over 10 million people a year and costing billions of dollars. So why publish my social security number? Because I’m absolutely confident LifeLock is protecting my good name and personal information, just like it will yours. And we guarantee our service up to $1 million dollars.”
While I’ve always thought that it was a risky way to promote one business (lol), I’ve always believed that it was a good idea. What they do is monitor your credit card and fico information and alert you if there is anything suspicious. It works (you can also do your self for free). But the Life lock service doesn’t protect you 100% from identity theft.
Some guy in Texas took Todd’s personal information and used it for a pay day load (there is not system to actively keep track of the Payday loan market). So the guy was able to get $500. When it was time to pay back the Payday loan (+1million% interest or whatever it is) the Payday store called the REAL Todd Davis (social security #457-55-5462). I think its unfortunate because it seems like a pretty good service. They are one of the few organizations in the U.S. actually trying to help people take on what is now and epidemic with now grassroots effort to slowdown ID theft and financial fraud.
Although Todd Davis was hacked, I believe their product will still be an effective way to be proactive method of protecting yourself from ID theft & financial fraud. But you should definitely take extra steps to safe guard your personal information. Don’t advertise your social security, your physical address, phone number, birthday or critical information.
Its $10 a month. I’m thinking of doing it just so I can contribute to their cause.