Email and document security is no longer just an option for
companies, it is a necessity. Couple that with the costly user
licensing of most enterprise software solutions and many small business
operators can be locked out of taking advantage of Best Practice
strategies that ensure the privacy of intellectual property and
communication. Setting rights permissions to documents and encrypting
email will be essential to future security practices for all businesses.
Common
knowledge has been that the less sophisticated small business operates
on a pricing sensitivity and is more apt to take advantage of
promotions, whereas the more sophisticated make security decisions
based on perceived business necessities. Overall, small businesses tend
towards waiting to implement internet security measures until after
suffering an email breach or informational leak. By this time privacy
and accompanying monetary loss may have already done irreparable harm
to a company's intellectual property and reputation. Large enterprise
solutions make it necessary to adopt complex IT infrastructures and
processes that are usually dependent on an IT staff – a solution that
does not fit well into the budgets of most small businesses.
According
to published reports in PCWorld.com, there are nearly 70 million small
businesses worldwide and over 20 million in the U.S. alone. Small
business is a major part of the global economy – that means it's time
to replace a general passivity towards the possible threats from email
and document theft with a look towards initiating security measures as
a business standard. The increasing level of security risk due to email
and intellectual property theft make it imperative for small businesses
to raise their level of security knowledge and investment.
Recent
studies show that although information security is a high concern for
small business owners, lack of actual knowledge and awareness of the
economic impact of security incidents is equally high. Imparting an
awareness to the small business community of the real threats in
regards to security vulnerability should be top priority. Through
education in this arena, small businesses can better enable them to not
only determine their own level of risk but also choose the necessary
email and document security solutions.
The responsibility of
raising awareness of security provisions needs to come not only from
governing agency reports, but also from security solution vendors.
Providers of business tool solutions are better equipped than any other
entity to position themselves as leaders in educating businesses on not
only the dangers but the appropriate basic security measures to
complement a small company infrastructure. Especially here, being
informed on which internet security products best suit a company need
is important as the needs of small businesses are vastly different than
that of enterprise businesses.
Look to numerous market survey and
analysis reports that specialize in studies on information security and
small business. A little research will show they repeatedly state the
same warning to small businesses – they need to change their attitude
towards security and begin adopting a security plan.
Taking the
time to gather information on creating good internet security practices
will lead to a decrease in the future cost of lost productivity, and by
educating your workforce you create an even wider prevention of
productivity loss.
Nan Schwarz, Director of Corporate Marketing
http://www.essentialsecurity.com
Schwarz
is the director of corporate marketing for Essential Security Software
and is responsible for worldwide creative marketing strategy and
execution, corporate branding, and public relations.
Essential
Security Software (ESS) is a provider of document and email security
solutions. ESS has developed a premier, easy-to-use, peer-to-peer
content protection and user rights management solution that enables
small business owners and individuals to securely distribute sensitive
email messages and documents while protecting the privacy, integrity
and authenticity of their intellectual property. ESS believes that
people have the right to affordable security software technology that
is powerful, flexible, and easy-to-use.