Why Social Bookmarking and Service Links: Social Market Optimization
March 28, 2006
Why Service Links?
Service links are the little buttons you see on blogs that allow the user to submit your article to your online bookmarking account. 

Consider Social Marketing Optimization (SMO)The best thing about these service links is social marketing optimization. Social marketing optimization is where you allow your readers some control of the ranking, content or look of your site. Service Links allows your readers to show their approval of your content by bookmarking it or saving it in their own accounts across the web. These accounts, such as Del.icio.us, actually publish all user content to the web for all to see. The reader also chooses the labels associated with your content and exposes that same content to like minded readers who may have been previously unaware of your presence. SMO is allowing your readers to syndicate your content, that is what service link do. This is the current direction of the World Wide Web (Pakii/SMO).
For more information on Social Marketing Optimization check out Mr. T.L. Pakii's site on the subject: Blogging for Fun and Profit/SMO!
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